NVIDIA SHIELD Android TV Comes to Europe

Rule the Living Room with Ultra HD 4K Entertainment, Full Range of Gaming on Your TV

Public Relations
Jen Andersson
PR Manager Northern Europe

READING, UK.- 30 September 2015—NVIDIA today announced that its first living-room entertainment device — the NVIDIA® SHIELD™ Android TV box — will be available to buy online and in-store on Thursday, 1 October, from select retailers in the U.K., France, Germany, and Scandinavia, as well as from the NVIDIA SHIELD store.

SHIELD is up to 34 times faster and has significantly more features than other popular media streamers*. This performance powers SHIELD’s responsive and silky smooth user interface. It’s the only smart TV console that can stream Ultra HD 4K content at fluid 60 frames per second (fps). And it provides a full range of gaming experiences — including the new GeForce® NOW on-demand cloud gaming service — to TVs.

“SHIELD is a fantastic, easy to use product – letting you use just one device for all your living room entertainment,” said Jaap Zuiderveld, vice president of EMEAI at NVIDIA. “Music, TV and film have already been transformed by streaming. With GeForce NOW, we are bringing that same disruption to games at simply incredible value.”

GeForce NOW: The New Way to Game™
GeForce NOW is a revolutionary game-streaming service — like a Netflix for games. It includes unlimited streaming of more than 50 popular PC games, including titles from the Batman® and Lego® series. New AAA blockbuster games like The Witcher 3, Saints Row: Gat out of Hell and Resident Evil: Revelations 2 can also be purchased and played instantly from the online game store.

"GeForce NOW is part of the future of gaming to me. Being able to play The Witcher 3: Wild Hunt at a moment's notice, all streamed seamlessly, is just mind blowing," said Damien Monnier, Senior Gameplay Designer, CD PROJEKT RED.

Members connect to NVIDIA’s powerful cloud-gaming supercomputers located in Central and Northern Europe, select a game and play at up to 1080p at 60 fps quality within 30 seconds. No more waiting hours for digital downloads. 

GeForce NOW is free for the first three months on SHIELD devices, and then just €9.99/£7.49 per month. The service touches down in Europe on Thursday, 1 October.

Do More with SHIELD:
SHIELD’s many features include:

  • Awesome Entertainment, One Device: Simplify the living room with a single device for all entertainment needs — TV shows, films, music, games and apps.
  • 4K Everything: Watch your favorite Netflix series — as well as content from YouTube, Kodi and elsewhere — in Ultra HD 4K as SHIELD Android TV delivers the best 4K media streaming experience with full 4K at 60 fps support.
  • Amazing Games: Play amazing games — next-gen Android games, NVIDIA GeForce NOW cloud games and PC GameStream™ games — only on SHIELD.
  • Experience Latest Apps and Content: Check out popular apps in Europe like Netflix, YouTube, BBC iPlayer, Sky News, Zattoo, my TF1, Magine, France TV, STV Play and Sport1.
  • Built-in Chromecast and Google Voice: Quickly access content with Google voice search and commands — using the SHIELD remote and SHIELD controller — plus cast apps from Android or iOS phones to the big screen TV.

SHIELD is powered by the Tegra X1 mobile processor — with a 256-core NVIDIA GPU and a 64-bit CPU. It’s the first device of its kind to support the new generation of ultra-high-def 4K displays.

Pricing and Availability
SHIELD (16GB) costs €199.99, while SHIELD Pro (500GB) is €299.99. The SHIELD remote costs €54.99, the stand costs €34.99 and an additional SHIELD gamepad controller costs €59.99.

In the U.K., SHIELD (16GB) costs £149.99 while SHIELD Pro (500GB) is £219.99. The SHIELD remote costs £39.99, the stand costs £24.99 and an additional SHIELD gamepad controller costs £49.99.

SHIELD is available at select partners, including Amazon in U.K., France and Germany as well as MediaMarkt, Saturn, Game and Elkjop.



NVIDIA Tegra X1 processor with 256-core Maxwell GPU with 3GB RAM

Video Features

4K Ultra-HD Ready with 4K playback and capture up to 60 FPS (VP9, H265, H264)

Audio Features

7.1 and 5.1 surround sound pass through over HDMI


High-resolution audio playback up to 24-bit/192kHz over HDMI and USB


High-resolution audio upsample to 24-bit/192hHz over USB

Storage 1



802.11ac 2x2 MIMO 2.4 GHz and 5 GHz Wi-Fi


Bluetooth 4.1/BLE


Gigabit Ethernet


HDMI 2.0


Two USB 3.0 (Type A) 2


Micro-USB 2.0


MicroSD slot (supports 128GB cards)


IR Receiver (compatible with Logitech Harmony)

Gaming Features

NVIDIA GeForce NOW streaming service


NVIDIA GameStream

Weight and Size

Weight: 23oz / 654g


Height: 5.1in / 130mm


Width: 8.3in / 210mm


Depth: 1.0in / 25mm

1 Portion of storage occupied by system software.
2 Supports NTFS, HFS+ and exFAT for USB drives.

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Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art and science of visual computing. The company's technologies are transforming a world of displays into a world of interactive discovery — for everyone from gamers to scientists, and consumers to enterprise customers. More information at // and //