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NVIDIA Launches International Mobile Gaming Awards


NVIDIA Corporation:

Andrew Humber
European PR Manager

Press Relations:

Ciarán Brennan or Clive Gorman
Bastion (NVIDIA PR)
Tel: +44 (20) 7490 1323


NVIDIA Launches International Mobile Gaming Awards

The Inaugural IMG Awards Opens to Entrants at E3 Expo Los Angeles

E3 EXPO—LOS ANGELES—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, unveiled today a new initiative to recognise and encourage 3D game development for mobile phone and handheld devices, the International Mobile Gaming (IMG) Awards. The competition is the only one of its kind to reward excellence in innovation and design from all levels of mobile game developer, from professional development studios to enthusiastic gamers with imagination.

“The market for mobile gaming is in its infancy, but as the technology develops, we believe the market’s appetite for exceptional content will as well,” said David Roman, vice president of corporate marketing at NVIDIA. “As a Company at the forefront of this innovation, NVIDIA is proud to host a competition that will seek out the world’s hottest developing talents and honour those individuals and companies that are working to make 3D gaming on mobile phones and handheld devices a reality.”

The IMG Awards portal goes live today at, and entrants have until September 2005 to submit their initial proposals. Later in September, a jury of experts will meet and the top 20 concepts will be short-listed. The developers will then receive the support required to realise their ideas and build a demonstrable version of their game by the end of January 2006.

For start-up companies, students or novices to the world of mobile 3D game development, support will be provided in the form of office space, if appropriate, as well as technical support and 3D design software applications to help realise their concepts. In February 2006, the jury will reconvene and four winners will be announced at 3GSM World Congress in Barcelona, Spain. The four awards will be for: Best Art, Best Game Play, Best Technical Achievement and the “Grand Prix” for the Overall Winner. Amongst other prizes, the overall winner will receive a guaranteed contract with an operator and a publisher to market and sell the title.

The IMG Awards has broad industry support from handset manufacturers, network providers, developers, publishers and retailers. These companies have come together to promote the development of rich visual content for mobile devices for the simple reason that it will become one of the most important growth drivers for mobile multimedia and 3G services in the coming years.

An announcement of sponsors will be made in the weeks directly following the E3 Expo.

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide. For more information, visit the Company’s Web site at

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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