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Rhythm & Hues Standardises on NVIDIA Quadro FX Professional Graphics Systems


NVIDIA Corporation:

Andrew Humber
European PR Manager

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Ciarán Brennan or Clive Gorman
Bastion (NVIDIA PR)
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Rhythm & Hues Standardises on NVIDIA Quadro FX Professional Graphics Systems

Facility creating visual effects found in film, television and commercials switches to NVIDIA

LONDON — December 8th, 2004 — NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced that Rhythm & Hues Studios has standardised its digital production pipeline on NVIDIA Quadro® FX products. Over 500 digital content creation workstations in this leading-edge facility have already been equipped with NVIDIA Quadro FX boards, enabling some of Hollywood’s best digital artists to make the most of their 3D effects, animation and rendering applications.

“When looking to standardise on a graphics solution, I really wanted a vendor that knows we are a highly customised environment, would depend on their support and be assured that they would come in and really help,” said Mark Brown, VP Technology for Rhythm & Hues. “I felt that NVIDIA had the manpower and the skills to do that. We've certainly seen this to be the case."

NVIDIA Quadro FX products became the standard at Rhythm & Hues after an extensive evaluation of the available professional 3D graphics solutions. NVIDIA and PNY Technologies, exclusive channel distributor for NVIDIA Quadro products in the US and Europe, clearly demonstrated the benefits and competitive advantages of a top-to-bottom graphics solution for this studio environment.

A number of factors led to Rhythm & Hues’ decision to use NVIDIA Quadro FX products as the standard production graphics solution, displacing the previous competitive products.

  • Cost-effective graphics solutions providing a wide range of boards to choose from.
  • Outstanding performance matched with an extensive set of easily programmable features.
  • The superior quality and support NVIDIA professional products are known for.
  • First-rate Linux support and the NVIDIA Unified Driver Architecture.

“With other vendors, Linux drivers lag well behind their Windows drivers in supporting the leading edge features of the graphics boards,” continued Brown. “The NVIDIA unified drivers are always right there, right on and supporting the latest, greatest features.” The Unified Driver Architecture allows Rhythm & Hues to deploy and quickly upgrade an array of different software applications and hardware configurations – and to support them all with a single driver.

"Rhythm and Hues’ advanced production pipeline has always allowed their artists to achieve groundbreaking visual effects,” said Beth Loughney, general manager of the NVIDIA Digital Film Group. “The NVIDIA Quadro FX product line and our unparalleled support will give their IT team a platform with greater flexibility, translating into more mind-bending creativity from their artists.”

Since its founding in 1987, Rhythm & Hues has been one of the most sought after studios for its visual effects and post production work found in Hollywood feature films including the much anticipated release in 2005 of ‘The Chronicles of Narnia: The Lion the Witch and the Wardrobe’ and the recent movies ‘Garfield’ and ‘Daredevil.’ Projects in production include ‘The Ring 2,’ ‘Flight of the Phoenix’ and ‘Elektra.’ The company’s 70,000 sq. ft. facility houses a state of the art production pipeline built around a varied mix of off-the-shelf and internally developed tools are used by more than 700 artists and staff for everything from modelling and animation to rendering.

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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