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NVIDIA Expands Gelato Sales Network with International Resellers


NVIDIA Corporation:

Andrew Humber
European PR Manager

Press Relations:

Ciarán Brennan or Clive Gorman
Bastion (NVIDIA PR)
Tel: +44 (20) 7490 1323


NVIDIA Expands Gelato Sales Network with International Resellers

Digital Content Creation Specialists to Sell and Support Award-Winning Film Renderer

LONDON — August 2nd, 2004 — NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced it has signed agreements with six companies to sell and support the NVIDIA® Gelato™ 1.0 GPU-accelerated final-frame renderer. The companies are also authorised to sell bundles of NVIDIA Quadro® FX professional graphics hardware with Gelato. The NVIDIA Gelato resellers are:

  • 3VIS in Montreal and Eastern Canada
  • BB.TEK.INC in India
  • Helios|Oceana in Toronto and Central Canada
  • Reality Computing Ltd in the United Kingdom and Ireland
  • Snader and Associates in Northern California, Utah and Nevada
  • XENON Systems Pty Ltd in Australia and New Zealand

“Strong local customer support for Gelato is important to us and to our customers,” said Beth Loughney, general manager of the Digital Film Group at NVIDIA. “Our first Gelato resellers were carefully chosen for their knowledge of the digital film industry and for their established, positive reputations in their geographies. We believe that our customers will be in good hands with them.”

John Beritzhoff, president of Snader and Associates, said, “Adding Gelato to our product portfolio gives us the opportunity to bring hardware-accelerated rendering to our customer base. This will be a highly desirable feature for our users who are in constant pursuit of new ways to optimise productivity and visual quality.”

“As specialists in digital content creation who started out serving the post and broadcast markets, we immediately recognised the potential of Gelato and agreed it was a ‘must have’ product for our tool box,” said Paul Brown, managing director of Reality Computing Ltd. “Gelato is fully programmable and uses all the mainstream hardware advantages available, including floating point acceleration, a 64-bit architecture, PCI Express and multithreading technologies. Its unique feature of harnessing GPU power for hardware-acceleration is a major departure from traditional rendering. We’re excited to bring Gelato to the UK and look forward to offering the DCC market a new generation of film rendering tools and services.”

Gelato is now available for Red Hat Linux 7.2, 7.3, 9.0 and SUSE. A version for Microsoft® Windows® XP and a Maya® plugin for exporting to Gelato for both Windows XP and Linux is expected to ship later this month. Gelato is available immediately for purchase from NVIDIA’s new regional resellers. Please visit the appropriate Web site at:,,,,,, or To purchase Gelato in India, please email BB.TEK.INC at or call BB.TEK.INC at +91 20 25658618. To purchase Gelato outside of NVIDIA reseller territories or for more information on the product, please go to //

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,900 people worldwide. For more information, visit the Company’s Web site at

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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