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NVIDIA Appoints Reality Computing as First European Reseller for Gelato


NVIDIA Corporation:

Andrew Humber
European PR Manager

Press Relations:

Ciarán Brennan or Clive Gorman
Bastion (NVIDIA PR)
Tel: +44 (20) 7490 1323


NVIDIA Appoints Reality Computing as First European Reseller for Gelato

NVIDIA’s New Movie Rendering Software gains Momentum as Reseller Network Grows

THEALE, BERKSHIRE—17th JUNE 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced that is has appointed Reality Computing as the first of its European resellers to bring NVIDIA’s GPU-accelerated movie renderer, Gelato, to the UK & Irish markets.

Reality Computing will be selling Gelato along with a variety of board bundles, workstations, and server solutions -- all of which will include NVIDIA’s professional graphics solutions, the Quadro FX series. Reality Computing will also be working with NVIDIA to provide technical support to Gelato customers in this region.

“The criteria for selection of our resellers are the right combination of software and hardware experience as well as a clear commitment to end-to-end client support,” said Beth Loughney, general manager of the Digital Film Group at NVIDIA. “Reality Computing demonstrated all of these attributes and more, and we’re confident that our UK customers will be in safe hands.”

“Reality Computing is as much about partnerships as it is about sales, and particularly in the film industry where the stakes are high, a stable partner with a solid support organisation is absolutely key,” said Paul Brown, managing director of Reality Computing. “We’re excited to bring Gelato to the UK market and look forward to ushering in a new generation of movie rendering tools and services.”

Armed with the full feature set required by film and TV production professionals, NVIDIA Gelato is set to revolutionise digital film production with speed, precision, and productivity increases never before seen in offline, film-quality rendering. Designed to create the highest-quality digital effects and animation, NVIDIA Gelato is the first commercially available application in the feature film segment to solve a critical problem — rendering — by using all of the mainstream hardware advantages available, such as floating point acceleration, 64-bit computing, PCI Express and multithreading.

For more information on NVIDIA Gelato, please visit our website at: //

About Reality Computing

Reality Computing was founded in 1994 with the objective of providing a premium service of leading edge hardware fulfillment and integration services primarily to the post-production and broadcast markets. Reality has diversified its customer base to include the automotive, defense, educational, petrochemical and pharmaceutical industries whilst retaining its focus on individually tailored solutions and services. For more information, visit the Company’s Web site at

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide. For more information, visit the Company’s Web site at

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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