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NVIDIA Driving Next-Generation Serial Ata Storage Technology to the PC Desktop


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NVIDIA Driving Next-Generation Serial Ata Storage Technology to the PC Desktop

NVIDIA Joins Storage Partners Hitachi, Maxtor, Samsung and Seagate to Promote Rapid Adoption of Serial ATA 3Gb/s Technology

COMPUTEX — TAIPEI, TAIWAN — 1st JUNE, 2004 — In conjunction with leading hard drive manufacturers, including Hitachi, Maxtor, Samsung and Seagate, NVIDIA Corporation (Nasdaq: NVDA) today announced joint efforts to bring next-generation Serial ATA (SATA) technology into desktop PCs, workstations and servers. The SATA 3Gb/s standard provides up to 3Gb/sec. of bandwidth, an improvement of more than 100 per cent over the existing SATA and parallel interface technology available today.

As part of the Company’s commitment to driving innovative integrated technologies into its single-chip MCP architectures, the NVIDIA SATA 3Gb/s solution will be incorporated into future NVIDIA nForce media and communications processors (MCPs) by the end of the year. NVIDIA will also be working with Hitachi, Maxtor, Samsung and Seagate to ensure interoperability with its SATA 3Gb/s products for desktop, server and workstation environments.

“We are extremely excited to work with the leading hard drive manufacturers to help bring this new level of speed and performance to the desktop, workstation and server markets,” said Ali Simnad, senior product manger for storage technologies at NVIDIA. “Our close partnerships with Hitachi, Maxtor, Samsung, Seagate and others will ensure product innovation, interoperability and availability in the market.”

“Customers who need performance have depended on the Hitachi Deskstar line to deliver the speed and it’s for this reason that we plan to integrate the new SATA 3Gb/s capabilities into our products,” said Jose Antelo, general manager, 3.5-inch Consumer and Commercial HDDs, Hitachi Global Storage Technologies. “The 3Gb/s potential of SATA represents a doubling of the interface transfer rate and will solidify the role that SATA drives are playing in bandwidth-intensive applications.”

“As a founding member of the Serial ATA Working Group, we are pleased to see companies such as NVIDIA promoting the adoption of SATA. SATA offers many benefits for the PC environment, where NVIDIA and Maxtor have growing opportunities,” said Mike Alexenko, senior director of product marketing at Maxtor. “On the other side of the application spectrum, we are also seeing increased interest in SATA from enterprise customers for midline and nearline secondary storage applications, where Maxtor has the majority market share. We look forward to the mass roll out of SATA II extensions such as the final 3.0Gb/per second interface specification and Native Command Queuing that will further enhance ATA drive performance in many computing environments.”

“We are looking forward to new market opportunities that SATA 3Gb/s with Native Command Queuing will bring to the disk drive industry. This new interface will open up innovative applications of affordable disk drives with high performance,” said Debasis Baral, Vice President, SISA HDD Labs, Samsung Electronics. “We are happy to work with NVIDIA from an early stage to accelerate introduction of this new technology.”

“As a founder of the Serial ATA Working Group and the first to supply the industry with Serial ATA drives, Seagate’s committed to working with NVIDIA and the industry to bring 3Gb/sec technology into play while ensuring interoperability and ease of integration,” said Marc Noblitt, Seagate manager of Interface Planning. “3Gb/sec provides the fastest burst rate performance in desktop applications where screen refreshes and small block transfers of data are frequent. 3Gb/sec provides fast interface speeds both internally and externally, so all storage devices operate at their optimal levels and also provides support for external devices, opening up many new possibilities.”

PC systems and motherboards incorporating support for next-generation NVIDIA nForce MCPs and SATA 3Gb/s technology will be available later this year.

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide. For more information, visit the Company’s Web site at

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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