New to Autodesk 3ds Max 2012¹ is iray support within its ActiveShade interactive rendering window. 3ds Max users can experience their edits in iray photorealism as they perfect their cameras, lighting, materials and geometry. Thanks to iray's full GPU acceleration, the iteration time between creative decision and seeing its reality is minimized – and within the final result, rather than an approximation.
For more information and updates, including availability from Dell, HP and Lenovo, visit our Maximus workstation page.

Autodesk and NVIDIA collaborate closely on product development to deliver a reliable user experience, so everything will perform just the way you expect from day one. Quadro graphics solutions are engineered, built, and tested by NVIDIA to provide you with the performance and reliability you need, whenever you need it. And with a three year warranty plus direct support from NVIDIA, Quadro solutions ensure the highest standards of quality, delivering industry leading performance, capabilities and reliability.
For the iray FAQ, click here.
"With the introduction of the NVIDIA Maximus, I think we have finally achieved both 'quality' and 'speed'. This new technology enables CLEAT and a client to carry out business smoothly by communicating with each other while viewing the same picture and changing colors and viewing angles. And because the NVIDIA Maximus environment dramatically decreases rendering time, the feed charged to clients can be reduced. Lower fees mean that clients can place more orders until they obtain accurate images that suit their needs." - Kensuke Yamashita, President of Cleat
"Previously, rendering an image took 40 minutes, so it might take a whole day of test images to produce something we could show to a client. Now it only takes 15 minutes and we can do test images in about 10 seconds. We can do multiple tests, a fully rendered image and get client approval in half the time. It will take us a month or two to recoup our investment in the NVIDIA system." - Dionissios Tsangaropoulos, founder/CEO of Delta Tracing
"With iray, our customers see what they're going to get - the lighting, textures, color, perspectives. Everything is lifelike." - John Chipman, AIA, Chipman Design and Architecture
"With photorealistic renderings we create articles that would be impossible or prohibitively expensive to build in the real world. We can reuse the same background with different furniture, change the materials of the background set, and sell products before even a prototype exists, which provides better numbers for production." - Dionissios Tsangaropoulos, founder/CEO of Delta Tracing
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¹ 3ds Max 2012 with Subscription advantage pack
² 3ds Max 2011 64-bit on Win 7 64-bit with 8GB of system memory using a Quadro 5000 or Tesla C2050 vs. an Intel® Q9300 quad core processor
³ Benchmark testing conducted on Intel Core 2 Quad (Q9300) @ 2.5GHz with 8gb system memory with Windows 7 64-bit. Average results recorded across several 3ds Max scenes