NEW NVIDIA GPU-ACCELERATED PLUG-INS DRAMATICALLY BOOST PERFORMANCE FOR ADOBE CREATIVE SUITE 4 USERS

MEDIA ALERT:

NEW NVIDIA GPU-ACCELERATED PLUG-INS DRAMATICALLY BOOST PERFORMANCE FOR ADOBE CREATIVE SUITE 4 USERS

Wide Range of Plug-ins Offered at Discounted Pricing for NVIDIA Quadro Customers

SANTA CLARA, CA — JULY 13, 2009 — Professional videographers face continuous pressure to deliver high quality work under tight deadlines. To ease that burden and enable greater levels of creativity, NVIDIA today announced the availability of GPU-accelerated plug-in solutions for Adobe Creative Suite 4 (CS4) users, optimised to run on a wide range of NVIDIA® Quadro® graphics solutions.

Among the plug-ins being offered is the NVIDIA CUDA™ architecture-based Elemental Accelerator 2.0 for Windows from Elemental Technologies. By leveraging the CUDA parallel computing architecture, this new plug-in offloads H.264 video encoding to the Quadro GPU, enabling Adobe Premiere Pro CS4 users to experience a performance increase of up to 11X when compared to CPU-only video encoders. Now available on a range of Quadro GPUs, Elemental Accelerator 2.0 supports the creation of Blu-ray DVDs and web content using Flash. In addition, NVIDIA and Elemental Technologies are bringing accelerated H.264 video encoding capabilities to Mac Pro users for the first time with the new Elemental Accelerator 1.2 for Mac OS X running on the Quadro FX 4800 for Mac.

“The enhanced performance of Elemental Accelerator 2.0, combined with an expanded line-up of Quadro GPUs, delivers exceptional value and increased productivity to a wide range of video professionals,” said Sam Blackman, CEO of Elemental Technologies. “The Quadro GPU’s CUDA architecture has enabled the Elemental Accelerator to offer faster than real-time H.264 encoding speed for Blu-ray and web production, while delivering exceptional image quality with H.264/MPEG-4 AVC files.”

The full line of Quadro GPUs are optimised to enable GPU-acceleration across the entire family of Adobe CS4 applications including: Adobe Premiere Pro, After Effects, Flash and Photoshop. From importing files and editing multi-video streams, to previewing video content, video professionals can now optimise their work-flow and enhance the creative process. “Quadro GPUs offer the best performance for Adobe CS4 professionals,” said Jeff Brown, general manager, Professional Solutions Business Unit at NVIDIA. “Offering GPU-accelerated plug-ins to Adobe videographers and enabling them to choose the Quadro FX solution that best fits their budget illustrates our commitment to delivering performance and value to the Adobe user community.”

Pricing and Availability

Quadro GPU-accelerated plug-ins from Elemental Technologies are available from PNY Technologies Europe at a special price when bought with qualifying NVIDIA Quadro GPUs, as follows:

• PNY Quadro FX1800 + Elemental Accelerator 2.0 - €509 / £459 ex. VAT
• PNY Quadro FX3800 + Elemental Accelerator 2.0 - €869 / £769 ex. VAT
• PNY Quadro FX4800 + Elemental Accelerator 2.0 - €1599 / £1429 ex. VAT
• PNY Quadro FX4800 for Mac + Elemental Accelerator 1.2 - €1419 / £1259 ex. VAT
• Elemental Accelerator 2.0 - €369 / £329 ex. VAT

For additional information on NVIDIA Quadro including pricing and availability, visit: www.nvidia.co.uk/quadro.

About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® graphics products, the professional design and visualisation market with its Quadro® graphics products and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe and the Americas. For more information, visit www.nvidia.co.uk.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA Quadro professional solutions are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended April 26, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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© 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Quadro, GeForce, Tesla, and CUDA are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

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