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NVIDIA Introduces the Industry’s First Multimedia Platform for Windows Mobile-Powered Handheld Devices

 
 

NVIDIA Corporation:

Adam Foat Product PR Manager, UK and Northern Europe
NVIDIA Ltd
afoat@nvidia.com
+44 (0)118 903 3019

Press Relations:

James Delves
Wildfire PR
Tel: +44 (0)20 8339 4426
nvidia@wildfirepr.co.uk

FOR IMMEDIATE RELEASE

NVIDIA Introduces the Industry’s First Multimedia Platform for Windows Mobile-Powered Handheld Devices

New NVIDIA® MobileMedia Platform Brings 3D, Video and High-Definition Audio Support to a New Wave of Mobile Devices

COMPUTEX 2006—TAIPEI, TAIWAN—JUNE 7, 2006—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, today announced the availability of its MobileMedia Platform for handheld devices running Windows Mobile 5.0.

Designed to enable handheld manufacturers to rapidly design and release digital, media-rich devices with Windows Mobile 5.0, the NVIDIA MobileMedia Platform is a complete development kit containing all of the hardware and software components, with examples for delivering everything from smooth Digital TV and video to high fidelity audio and incredible 3D graphics for gaming.

“Handheld phones today offer great promise as digital, media-rich devices. However, the broad range of platforms and standards available to manufacturers has made the development of advanced handsets that deliver compelling content a daunting and time-prohibitive task,” said Philip Carmack, senior vice president of handheld graphics processing units (GPUs) at NVIDIA. “NVIDIA MobileMedia Platform is the definitive solution to this problem. This new product represents a complete solution for device manufacturers, delivering an easy-to- integrate, high-performing multimedia platform for handhelds using the Windows Mobile 5.0 operating system.”

“Windows Mobile 5.0 offers a flexible and customisable platform that delivers the most dynamic, open environment for a wide range of digital media, such as 3D gaming, music and digital TV, with unique access to business productivity tools like Office, e-mail and Web browsers,” said Jason Lim, Regional Director, Asia Pacific and Japan, Windows Mobile and Embedded Devices Division, Microsoft Corporation. “Microsoft recognises that users want devices that offer a robust combination of productivity and lifestyle applications, and with the NVIDIA MobileMedia Platform, device makers will now be able to easily build media-rich Windows Mobile 5.0 powered devices that truly enhance mobile living.”

A number of devices based on the NVIDIA MobileMedia Platform for Windows Mobile 5.0 have already been announced, including products from Samsung, HTC / Modeo and ReignComm. In addition, NVIDIA is working closely with Intel and Freescale on reference designs for Windows Mobile 5.0 devices which are in development and will be announced later this year.

For more information on the NVIDIA MobileMedia platform for Windows Mobile 5.0 handheld devices, please visit: http://www.nvidia.co.uk/object/mobilemedia_platform.html

About NVIDIA
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.co.uk.

Certain statements in this press release including, but not limited to, the features, benefits, uses and capabilities of the NVIDIA MobileMedia Platform, potential usage by device manufacturers in connection with Windows Mobile 5.0, and devices based on the NVIDIA MobileMedia Platform are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, loss in performance or capabilities when our products are utilised with other products, changes in customer preferences or product uses, manufacturing or software defects, development of new technologies by our competitors, market adoption of devices using competitors’ products and technology, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, and other risks detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the period ended April 30, 2006. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.



 
 
 
 
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