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NVIDIA First To Deliver High-Definition Video Processing For Desktop And Notebook Pc Market Segments

 
 

NVIDIA Corporation:

Adam Foat Product PR Manager, UK and Northern Europe
NVIDIA Ltd
afoat@nvidia.com
+44 (0)118 903 3019

Press Relations:

James Delves
Wildfire PR
Tel: +44 (0)20 8339 4426
nvidia@wildfirepr.co.uk

FOR IMMEDIATE RELEASE

THEALE, ENGLAND —MARCH 2, 2006— NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processing technologies, today announced the immediate availability of new NVIDIA® PureVideo™ technology enabling comprehensive support for high-definition video including hardware acceleration for content based on the advanced H.264 specification.

H.264, which is also known as the Advanced Video Codec (AVC) specification or MPEG-4 Part 10, is one of the digital video codecs specified for the Blu-ray and High Definition DVD (HD DVD) formats. H.264 delivers two to three times the compression efficiency of the MPEG-2 standard, which is used to create current DVD videos. H.264 has been adopted by both the DVD Forum for HD DVDs and the Blu-ray Disc Association for Blu-ray Discs. VC-1 has also been adopted by the DVD Forum for HD DVDs.

SD versus HD

NVIDIA PureVideo technology provides hardware acceleration for decoding H.264, VC-1, WMV and MPEG-2 movies and performs post-processing techniques on the decoded high definition content, including spatial-temporal de-interlacing and inverse telecine. This provides consumers with precise images that have up to six times the detail of standard DVD movies. The PureVideo discrete video processing core offloads the CPU and 3D engine of complex video tasks, freeing the PC to run multiple applications simultaneously.

Consumers with PCs built with the following NVIDIA products, will be able to watch high-definition videos and DVDs with a high level of visual quality and performance:

  • NVIDIA® GeForce® 7-series of GPUs for the desktop and notebook PC
  • NVIDIA GeForce 6-series of GPUs for the desktop and notebook PC
  • NVIDIA nForce® 6150 family of integrated GPUs

“With the introduction of our latest version of PureVideo technology, NVIDIA is enabling a new era of high-definition movie and television viewing on a PC,” said Scott Vouri, general manager of multimedia products at NVIDIA. “While it seems as if the rest of the industry focuses on improving standard definition processing capabilities, we are providing consumers with the high-definition video processing and acceleration.”

NVIDIA has been working closely with InterVideo, CyberLink and Nero software to include NVIDIA PureVideo acceleration and post-processing in their H.264 codecs, thereby leveraging the Company’s highly-advanced algorithms to deliver high quality and performance on today’s PCs.

"As desktop and notebook PCs are being relied on to deliver the best video experience, you will have to ensure that you have the right combination of hardware and software," said Alice H. Chang, CEO of CyberLink Corp. "It was only natural for us to work with NVIDIA. The company's depth of experience in developing video and graphics technologies will enable us to bring high-definition video content to consumers worldwide."

"This is yet another milestone for Nero," stated John Tafoya, Vice President of Business Development at Nero Inc. "We were the first-all-in-one digital media suite to be delivered with Samsung in their Blu-ray disc demos, and now we are teaming with NVIDIA to bring this same technology to the PC market, where we are pioneering the way for HD videos to become a reality in the PC market."

NVIDIA PureVideo with H.264 support will be available immediately at www.nvidia.co.uk .

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.co.uk.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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Copyright © 2004 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.co.uk/page/press_room.html.



 
 
 
 
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