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NVIDIA Showcases New OpenMAX IL Open Standard for Streaming Media Portability

 
 

NVIDIA Corporation:

Andrew Humber
European PR Manager
NVIDIA Ltd
ahumber@nvidia.com

Press Relations:

James Delves
Wildfire PR
Tel: +44 (0)20 8339 4426
nvidia@wildfirepr.co.uk

FOR IMMEDIATE RELEASE

NVIDIA Showcases New OpenMAX IL Open Standard for Streaming Media Portability

Flexible streaming media pipeline configured using new OpenMAX IL open standard and fully accelerated on NVIDIA® GoForce® 3D handheld GPU

CONSUMER ELECTRONICS SHOW (CES)-LAS VEGAS, NV-JANUARY 4, 2006-NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, together with The Khronos™ Group are set to hold the industry's first demonstration of the new OpenMAX IL 1.0 (Integration Layer standard), at CES in Las Vegas. The standard, which has been announced today at CES, defines media component interfaces to enable the rapid integration of accelerated codecs into streaming media frameworks on embedded devices. The demonstrations will take place at the Lunch at Piero's press event on Thursday, January 5 and Friday, January 6 at 12pm.

The demonstrations will show how a prototype OpenMAX IL implementation executing on an NVIDIA GoForce 3D handheld graphics processing unit (GPU), can create a flexible, accelerated streaming media pipeline to input, decode, and display a MPEG-4 video stream, with fully synchronised audio at full frame rate. Through using OpenMAX IL, different codecs may be easily inserted into the pipeline, or the configuration of the processing pipeline can be easily changed with full media component and codec interoperability.

The OpenMAX™ IL 1.0 (Integration Layer) specification defines media component interfaces to enable the rapid integration of accelerated codecs into streaming media frameworks on embedded devices. OpenMAX IL is the first of three layers of the overall OpenMAX standard. The standard will provide comprehensive streaming media codec and application portability by enabling accelerated multimedia components to be developed, integrated, and programmed across multiple operating systems and silicon platforms.

"OpenMAX IL will enable NVIDIA to put the full power of our advanced video, audio, and imaging silicon into the hands of software developers via a non-proprietary, open standard," said Michael Rayfield, general manager of the handheld GPU business unit at NVIDIA. "NVIDIA is a major contributor to the development of OpenMAX, and we are committed to provide leading-edge handheld media acceleration solutions through open standards."

About Khronos
The Khronos Group is a member-funded industry consortium focused on the creation of open standard APIs such as COLLADA™, OpenGL® ES, OpenMAX™, OpenVG™, OpenSL ES™ and OpenML™ to enable the authoring and acceleration of dynamic media on a wide variety of platforms and devices. All Khronos members are able to contribute to the development of Khronos API specifications, are empowered to vote at various stages before public deployment, and are able to accelerate the delivery of their cutting-edge media platforms and applications through early access to specification drafts and conformance tests. Please go to www.khronos.org for more information.

Certain statements in this press release including, but not limited to, the availability and performance of OpenMAX IL drivers, the performance of NVIDIA products, technologies and software, the wireless handset market, and features, performance and/or capabilities of products, software or technology, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing or software defects or bugs, incompatibility of technologies, slower than anticipated adoption of new standards or technology, general industry trends including cyclical trends in the wireless handset industry, the impact of new products or technologies, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, our dependence on third-party developers and publishers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 30, 2005. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.co.uk.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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Copyright © 2004 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

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For further information, contact:
Adam Foat Product PR Manager, UK and Northern Europe
NVIDIA Ltd
afoat@nvidia.com
+44 (0)118 903 3019



 
 
 
 
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