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NVIDIA® Sorbetto™ Brings A Fully Interactive Lighting Tool To The Film Industry

 
 

NVIDIA Corporation:

Andrew Humber
European PR Manager
NVIDIA Ltd
ahumber@nvidia.com

Press Relations:

James Delves
Wildfire PR
Tel: +44 (0)20 8339 4426
nvidia@wildfirepr.co.uk

FOR IMMEDIATE RELEASE

NVIDIA® Sorbetto™ Brings A Fully Interactive Lighting Tool To The Film Industry

Gelato™ 2.0 Rendering Software with Sorbetto Lighting Technology Allows Artists to Create High-Quality Imagery in a Fraction of the Time

THEALE, ENGLAND-JULY 28, 2005-NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced three new additions to the Company's suite of professional software products for the film industry.

  • Gelato 2.0 rendering software, the latest major release of this product for film studios
  • Amaretto, an Autodesk 3ds Max rendering plug-in for Gelato developed by Frantic Films
  • Sorbetto lighting technology, an interactive tool that significantly accelerates the creation of realistic lighting

"We are seeing orders of magnitude speed up in relighting with Sorbetto compared to the alternative of launching full renders for each iterative change," said Larry Gritz, chief architect of the NVIDIA Gelato renderer. "This translates to final render quality imagery in several seconds rather than several minutes, at full film quality, complete with antialiasing, motion blur, and all the usual rendering effects. This is unprecedented in the film industry."

Along with these new products, NVIDIA is introducing a new pricing structure designed to make these tools more accessible to both large and small studios. Gelato with a choice of the Mango plug-in for Alias Maya or Amaretto plug-in for 3ds Max is now priced at only $1500, which includes the first year of maintenance and support. When using these plug-ins, users have access to all the features found in Gelato. Amaretto is currently in beta testing with availability planned for this autumn.

"NVIDIA has done a great job of understanding the needs of film studios," said Mark Wiebe, director of research and development at Frantic Films. "Sorbetto is a perfect example of a powerful tool which can truly revolutionise the way lighting is done. By speeding up the lighting process, thus accelerating the creative process, these new products will help change the way studios like ours make movies."

NVIDIA will be demonstrating Gelato 2.0 and Sorbetto at SIGGRAPH 2005 (Booth #1714) as part of a digital production pipeline that provides a snapshot of how NVIDIA professional products help address the various workflow issues that customers have to deal with.

About the products

Gelato 2.0 brings performance improvements and major new features including volumetric shadows for hair and smoke, simultaneous rendering of stereo images, shader metadata, physical units in shaders, and API support for 3rd parties to write lighting tools based on Sorbetto.

Sorbetto lighting technology allows you to add, delete, or move lights (including recomputation of shadows), or modify any light parameter, and see the changes interactively. At all times you are viewing final pixels, including full antialiasing, motion blur, and transparency. This saves artists time and allows them to adjust lighting in a scene to get the exact look they are trying to create. For Maya users, Sorbetto features are exposed directly in our Mango plugin for Maya. For developers, all relighting features are exposed through extensions to the Gelato APIs.

Amaretto allows 3ds Max users to select Gelato to render existing scenes, and access Gelato's extensive feature set including fast sub-pixel displacement, analytical sub-division surfaces and shader programming language to enhance the quality of their artistic output.

NVIDIA digital film products are available from authorised resellers by region, and evaluation copies of the software are available. For more information, please visit http://www.nvidia.co.uk/object/gelato_wtb_eu.html

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.co.uk.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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Copyright © 2004 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

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For further information, contact:
Adam Foat Product PR Manager, UK and Northern Europe
NVIDIA Ltd
afoat@nvidia.com
+44 (0)118 903 3019



 
 
 
 
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