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NVIDIA® GEFORCE™ 7800 Receives Widespread Game Developer Endorsement

 
 

NVIDIA Corporation:

Andrew Humber
European PR Manager
NVIDIA Ltd
ahumber@nvidia.com

Press Relations:

Ciarán Brennan or Clive Gorman
Bastion (NVIDIA PR)
Tel: +44 (20) 7490 1323
clive@bastion.co.uk

FOR IMMEDIATE RELEASE

NVIDIA® GEFORCE™ 7800 Receives Widespread Game Developer Endorsement

Industry's Premiere Game Developers Proclaim NVIDIA GeForce 7800 GTX GPUs Platform of Choice for Next-Generation Game Development

THEALE, ENGLAND, CA-JUNE 22, 2005- NVIDIA Corporation, a worldwide leader in graphics and digital media processors, today announced that the world's leading game developers are singing the praises of the new GeForce 7800 GTX graphics processing unit (GPU).

The new NVIDIA GeForce 7800 GTX GPU is the most powerful graphics hardware platform, delivering more than twice the performance of the previous generation. In addition, the NVIDIA GeForce 7800 GTX features a rearchitected architecture supporting Microsoft® DirectX® 9.0 Shader Model 3.0, the most recent industry- standard application programming interface (API) from Microsoft that game developers have migrated to for the creation of their upcoming PC and next-generation game console titles. For over a year, NVIDIA has been the only graphics processor manufacturer offering hardware with support for Shader Model 3.0, making NVIDIA GPUs an ideal platform for game developers to use when creating their future titles.

"For over a year NVIDIA has supported HLSL (High Level Shader Language) Shader Model 3.0 and the latest API," said Dave Pottinger technical director at Ensemble Studios. "By using Shader Model 3.0, we can do advanced effects in Age of Empires III, such as true high dynamic range lighting and film-quality real-time water effects that enhance the overall experience in our game."

Featuring a redesigned shader engine optimized for modern programming techniques, the GeForce FX 7800 GTX GPU delivers a 30 percent increase in shader engines with up to 200 gigaflops of shading horsepower, providing developers with a platform that enables them to create content that is more visually arresting while running at higher frame rates.

At the heart of the GeForce 7800 GTX GPU is its exceptional visual quality thanks to new features such as transparency supersampling and multisampling antialiasing. These new antialiasing modes deliver unrivaled performance and image quality in today's and tomorrow's games. "Battlefield 2 is set in large outdoor environments that make heavy use of transparent and semi-transparent textures. NVIDIA transparency AA improves the detail and quality of those textures with stunning results," said Torbjörn Söderman, rendering programmer of DICE. "The transparency AA feature of GeForce 7800 GTX enables antialiasing of effects that was not possible before."

In addition, the GeForce 7800 GTX is the only GPU with support for the next killer feature that game developers who work on PC and next-generation console games demand: high dynamic-range lighting, or HDR. Game developers are using HDR to bring film industry color, lighting, and shadows to the gaming industry.

"The GeForce 7800 GTX revolutionizes graphics performance, and beats all current graphics cards by 2X or more. It's the ideal graphics platform for Unreal Engine 3 game development as well as game-playing.” said Mark Rein, vice president of Epic Games."

Over the last year, support for NVIDIA SLI technology has also proven to be a key factor for developers. With support for SLI technology, the GeForce FX 7800 GTX GPU gives developers the opportunity to further push the capabilities of their titles in development, and provides artists with more visual freedom.

For information on where to buy GeForce 7800 GTX-based add-in cards and systems, visit the Company's Web site at www.nvidia.co.uk

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.co.uk.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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Copyright © 2004 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.co.uk/page/press_room.html.

For further information, contact:
Adam Foat Product PR Manager, UK and Northern Europe
NVIDIA Ltd
afoat@nvidia.com
+44 (0)118 903 3019



 
 
 
 
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