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RT Software (RTSW) debuts MixTV during 2005 UK General Election broadcasts

 
 

NVIDIA Corporation:

Andrew Humber
European PR Manager
NVIDIA Ltd
ahumber@nvidia.com

RT Software (RTSW) debuts MixTV during 2005 UK General Election broadcasts

MixTV, a new and exciting British technology depending on NVIDIA® Quadro™ graphics hardware, will be used for the first time by the BBC during its live studio analysis of the incoming results from the General Election on May 5. With MixTV, the interaction between the presenters and computer-generated graphics far exceeds anything that has been done before. So, for example, 3-dimensional charts of breaking results could be put onto the discussion table and passed around during the live studio discussions.

The visual effect of this 3D technology will be similar to that of Princess Leia’s SOS message in Star Wars, or perhaps more accurately the virtual Faberge Egg in the recent film Oceans Twelve.

MixTV processes the video signal from the studio cameras and provides target-tracking data to a separate system, tOG-3D, also from RT Software. This system creates the actual 3-dimensional computer-generated graphics that are then overlaid onto the camera footage in the correct position. As the graphics will be showing results that are just in, the challenge is to produce high quality graphics in real time. This is achieved by the combination of powerful graphics processing hardware from NVIDIA® and well-written software from RT Software.

Such is the sophistication of the tOG-3D system that it takes additional camera feeds to add reflection effects to the scene, providing a quality of graphics that is unrivalled in the industry.

The real-time graphics rendering technology behind MixTV is powered by NVIDIA Quadro FX 3000 and Quadro FX 4000 hardware, delivering the fastest performance and the highest quality graphics for professional 3D applications. NVIDIA Quadro technology enables RT Software to deliver the high resolution visuals required for this kind of real-time TV application, and more importantly, delivers this in a solid and stable environment which is critical to live TV broadcasts.

To find out more about MixTV:

  • Call Mike Fredriksen today and get a technical paper on tOG-3D and MixTV .
  • Make sure you are watching the BBC’s coverage of the General Election on 5th May.
  • Drop an email to mike@rtsw.co.uk and receive a press release on the 5th May that will include screenshots of this impressive technology in action.
  • Come and see MixTV and tOG-3D in Battersea when the new VR studio is opened in July.

About RT Software Ltd www.rtsw.co.uk

RT Software is a privately funded UK company established in January 2004 to provide sales and support of tOG-3D, its real time 3D broadcast graphics solution. The founders of the company have many years of experience in real time graphics gained at the BBC, and have picked up Bafta and

Royal Television Awards along the way. It is the creativity and vision of the founders that will give tOG-3D a technical edge in the real time graphics market place.

RT Software provides sales, consultancy and support locally in the UK and has a network of international Value Added Resellers to provide tOG-3D based solutions worldwide.

About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.co.uk.

Certain statements in this press release including, but not limited to, statements as to our relationships with customers and partners in the film industry and the features, benefits, performance and capability of the NVIDIA Quadro FX are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, adoption of other technologies or products by those in the film industry, manufacturing defects, incompatibility of technologies, reliance on third-party manufacturers, the impact of competitive products and pricing alternatives, n changes in the film industry standards, our dependence on third-party developers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 24, 2004. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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Copyright © 2005 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room.

For further information, contact:
Adam Foat Product PR Manager, UK and Northern Europe
NVIDIA Ltd
afoat@nvidia.com
+44 (0)118 903 3019



 
 
 
 
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