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New NVIDIA® GoForce WMP Enables New Multimedia Capabilities for Mobile Phones

 
 

NVIDIA Corporation:

Andrew Humber
European PR Manager
NVIDIA Ltd
ahumber@nvidia.com

Press Relations:

Ciarán Brennan or Clive Gorman
Bastion (NVIDIA PR)
Tel: +44 (20) 7490 1323
clive@bastion.co.uk

FOR IMMEDIATE RELEASE

New NVIDIA® GoForce WMP Enables New Multimedia Capabilities for Mobile Phones

Stunning 3D Game Performance, Still Photo and Video Quality Rival Console Entertainment Experience

3GSM WORLD CONGRESS — CANNES, FRANCE — February 14th, 2005 — NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced the GoForce 3D 4800, the Company’s newest wireless media processor (WMP), which transforms multimedia performance on mobile devices for an unprecedented portable entertainment experience. This new WMP integrates highly realistic 3D graphics, multi-megapixel still imaging, high-quality video capture and playback that rivals home console gaming systems, digital cameras and video camcorders.

To capture high quality photos, the GoForce 3D 4800 processor includes a JPEG hardware encoder capable of capturing images with up to 3 MegaPixel (2048 x 1536) resolution. The unique NVIDIA FotoPack™ technology automatically optimises JPEG compression to allow users to store up to three times more photos in the limited memory space on a mobile phone, allowing consumers to capture, store and share more pictures.

"The need to preserve talktime and the desire for immersive multimedia capabilities has always created a conflict for cell phone manufacturers," said J. Gerry Purdy Ph.D, principal analyst for Mobiletrax. "The NVIDIA approach to this problem is comprehensive and innovative. GoForce wireless media processors innovate by giving OEMs new ways to manage multimedia content through technologies like FotoPack while closely managing battery life with NVIDIA nPower technology."

“Current wireless platforms cannot deliver the multimedia performance users have come to expect from single purpose systems,” said Glenn Schuster, general manager, NVIDIA wireless media processor business. “Consumers want a portable multimedia device that lets them experience great gaming, superb imaging capabilities and lengthy talk time. With stunning 3D gaming performance, 3 Megapixel digital photos, TV-quality video capture, and nPower technology, the GoForce 3D 4800 WMP will offer in a single device a mobile experience that rivals any home entertainment device on the market. Imagine a full-fledged game console in your pocket that is also a phone.”

The GoForce 3D 4800 media processor enables players to enjoy one of the most intense gaming experiences delivered on a mobile device by boosting 3D performance by 40% over the previous generation of mobile processors.[1] GoForce 3D 4800 WMP’s ground-breaking pixel-shader architecture with support for up to six simultaneous textures enables the GoForce 3D 4800 WMP to deliver spectacular image quality for 3D applications.

An embedded hardware MPEG-4 codec allows OEMs using the GoForce 3D 4800 WMP to add high-quality camcorder-like video capability never before available in a wireless handset. The high-powered codec captures VGA resolution MPEG-4 video at up to 30 frames per second (fps). Moreover, it allows users to playback VGA resolution video, such as television programmes or movies stored on an SD card, at rates up to 30 fps, turning their mobile phone into a convenient video entertainment device. The new media processor even supports real-time, full-duplex, two-way video conferencing at CIF (352 x 288) resolution at 30 fps.

Long battery life is a key yardstick of handset quality. Using proprietary NVIDIA nPower technology, the GoForce 3D 4800 processor consumes half the power across all media applications compared to software solutions running on application processors alone.[2]

Phones based on the NVIDIA GoForce 3D 4800 WMP are expected to be released by the end of 2005.

[1] As measured on a GoForce 3D 4800 WMP versus a GoForce 3D 4500 WMP on identical system configurations, running Atlantis, a 3D game demo requiring hardware acceleration.

[2] The GoForce 3D 4800 with a 200Mhz application processor was compared to the 200 Mhz application processor alone for JPEG continuous encode with 92 minutes versus 50; MPEG4 Encode with 85 minutes versus 41; 3D gaming performance (Atlantis) 47 minutes versus four minutes

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.co.uk.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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Copyright © 2005 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.co.uk/page/press_room.html.

For further information, contact:
Adam Foat Product PR Manager, UK and Northern Europe
NVIDIA Ltd
afoat@nvidia.com
+44 (0)118 903 3019



 
 
 
 
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