| NVIDIA NSISTS ON THE BEST
MEDIA ALERT: NVIDIA NSISTS ON THE BEST NSIST on NVIDIA campaign helps PC buyers get the best out of their computer graphics THEALE, BERKSHIRE—SEPTEMBER 20, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced a new initiative, NSIST on NVIDIA, aimed squarely at end users. Designed to help consumers through the minefield of the various graphics technologies incorporated in PCs, NSIST demonstrates the clear benefits of choosing NVIDIA-enabled systems in four categories, each crucial for the mainstream buyer, whose priorities may be different to that of the hardcore gamer.
Central to the NSIST on NVIDIA programme is the brand new interactive demo kiosk, a series of demos which can be installed easily by retailers in-store and used to demonstrate NVIDIA’s breathtaking graphics capabilities. Also with the same branding, NVIDIA’s customers and retailers can quickly and simply create advertising campaigns, flyers, sales sheets or information packs, using the NSIST on NVIDIA templates and tools which are available online. The NSIST campaign is designed to complement NVIDIA: The Way It’s Meant To Be Played, the well-established and highly successful NVIDIA seal of approval carried by the 250-plus games within the scheme, which is recognised by gaming enthusiasts worldwide. “With TWIMTBP targeting the hardcore gamer, the time is right for a programme which educates the more mainstream buyer about the graphics potential of the PC he is buying,” says Alain Tiquet, group marketing director, EMEA, at NVIDIA. “NSIST is designed to showcase how a PC’s graphics can be dramatically enhanced with an NVIDIA sub-system installed. “The most popular mainstream applications for PCs in the next few months depend on the highest quality visuals – digital photography and digital video, for example. It’s important for buyers to future-proof their PCs as much as possible and choosing NVIDIA-based graphics helps them to do that.” About NVIDIA NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video games consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,400 people worldwide. For more information, visit the Company's Web site at www.nvidia.co.uk. |
